Texts, images and music were once the domain of human creativity. What happens when these are automated and mass-produced by AI? Are artistic professions in danger? The NDR magazine “Panorama” deals with these questions in its broadcast on June 22, 2023. 

For this story, the team of “Panorama” interviewed several AI artists, scientists and experts – including our CEO Michael Keusgen. For this purpose, the Norddeutscher Rundfunk (NDR) visited Ella in Cologne and Berlin.

In this report, we talk about current developments and trends in generative AI. Focusing on the responsibility that comes with the development and use of AI, we emphasize our commitment to AI tools that guarantee quality criteria and ethical standards. 

“Panorama” was the first German political magazine, going on air on June 4, 1961. Today, it is one of the most successful political magazines on German television. It is dedicated to current and controversial topics of our time – such as the rapid rise of artificial intelligence and its consequences.

Watch the report in the ARD online media library and discover how AI is reshaping the creative landscape!

The AI report segment is in German and starts at 10:56 minutes.

In an exclusive interview with our CEO Michael Keusgen, learn how Ella is positioning itself as a startup in the generative AI world and how Ella’s model solutions differ from other AI models.

Start-up Ella Media AG, founded by investor and serial entrepreneur Michael Keusgen, has developed a hybrid model called Gaspito that combines the strengths of GPT-3 with those of Maskito, a language model developed in-house. It is a hybrid of content generator and assistance system that ensures fact fidelity, source transparency, and search engine optimization, and saves up to 50% in production costs. Through institutional investments and development projects, the company aims to fund its planned €100 million spending budget and break even by the end of the year. Ella also aims to further improve its AI products by placing more emphasis on ethics.

The interview’s summary was generated by Re.write by Ella.

Entire original interview available in German only.