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  • We create individual AI experiences for organizations.

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    Conversational AI

    Made in Europe for the whole World

    With our Persona AI framework, we offer our customers a stable and agile platform for all conversational use cases in a fast changing AI landscape. Based on our unique AI platform, we develop individual AI solutions for your organization. 

    From ideation (“How can AI alter your business case?”) to development, we support the whole proces of AI value generation in your organization.


    Ella’s History in Brief

    With more than 5 years on the market, Ella evolved from an R&D company focusing on generative text AI to one of the leading providers in the field of AI Persona Building and Conversational AI.

    With our groundbreaking Persona Architecture we bring a human touch to the interaction between brands, their customers, employees and partners.

    We aim for human-like service experiences, create innovative content and design new forms of entertainment in connections between humans and AI.


    Understanding Text and Personality

    Our research origins are rooted in foundation models for genereative text AI. This deep understanding of text helped us understand how personality and values are manifested in words and language.

    This profound knowledge paved the ground for our future success, where we e.g. inject personality models into generative agents to  generate meaningful conversations or immersive media content. Coupled with a long-term memory, our conversational agents are able to create true user experiences.


    These capabilities can be used in different industries for various use cases:

    _ customer service automation (with a human touch)

    _ personal assistants (AI agents)

    _ brand ambassadors

    _ learning tutors

    _ innovative content creation

    _ media production

    _ immersive entertainment

    _ …


    Build something Great together

    Get in touch to discuss your use cases and challenges in applying AI in a fast moving environment to generate sustainable value for your organization and clients.   




    Zug, Switzerland

    Founders and employees

    Michael Keusgen and more than 80 dedicated experts

    Business Idea

    Developing the world’s first AI software that generates fictional stories and non-fictional texts.

    Ella People

    Bild von Michael Keusgen, CEO
    Michael Keusgen

    Founder of ella Media AG, Michael Keusgen is an investor and serial entrepreneur with a focus on media technology. After training as a TV producer, he studied Chinese and Geography at the University of London (SOAS). Via positions at the BBC, WTN and ABC News, Michael Keusgen returned to Germany, worked as a film and TV producer and founded several companies, including AZ Media, based in Cologne.

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    Christoph Czech

    Christoph Czech began his career in 2009 as a banker, having studied business administration with a special emphasis on management and finance at the School of Management and Innovation at Steinbeis Hochschule Berlin. Since then, he has acquired crucial experience in building two foreign start-up direct banks in the German market as Manager for Operations & IT. In addition, Mr. Czech worked as a successful consultant at KPMG, where he advised several C-level executives and managed several projects in the financial sector focussing on business technology, operations and IT.

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    Loïc Bertoli
    Managing Director Ella Media SARL

    Loic Bertoli studied law at Université Robert Schuman in Strasbourg and then completed a degree in political science at Université Sorbonne-Panthéon in Paris. During his studies, he participated in a university exchange programme with Canada, the Université du Québec à Montréal. His results enabled him to complete a Master’s degree in international relations. Loic was then in charge of international economic relations for the promotion of foreign trade at the Ministry of Foreign Affairs in Luxembourg and, after a short time, became Deputy Director of the Department of Foreign Trade and Investment Promotion. He was also a member of the Advisory Committee on Foreign Trade and the Luxembourg Council for Economic Development. He represented the Ministry of Economy in the Luxembourg Real Estate Company of the Exhibition Parks (owner of the Luxembourg Trade Fairs Center). He was also a member of the Board of Directors of the Luxembourg Agency for Development Aid and the Luxembourg Agency for the Transfer of Financial Technology (ATTF). Loic became Deputy Chief of Mission at the Luxembourg Embassy in Beijing and Abu Dhabi, Executive Director of the Luxembourg Trade and Investment Office in the Gulf Region and also Deputy Commissioner for Luxembourg at Expo 2020 Dubai.

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    Prof. Dr. Erik Rodner, Beirat
    Prof. Dr. Erik Rodner
    Advisory Board

    Prof. Rodner supports companies with the One-Minus-Delta UG in the strategic planning of the implementation of machine learning methods. During research stints at the University of Jena and UC Berkeley, he published on topics such as transfer and active learning as well as on numerous applications of these methods in image processing. He then joined the ZEISS Group, where he developed digital products in the fields of medical imaging, manufacturing analysis and precision farming, among others. Prof. Rodner currently teaches at the University of Applied Sciences in Berlin.

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    Etienne Schneider, Beirat
    Etienne Schneider
    Advisory Board

    Etienne Schneider has more than 25 years of international experience in politics and business. Before joining the government of Luxembourg, the graduate in commerce and finance was CEO of numerous large companies.
    In 2012, Etienne Schneider took over as Minister of Economy and Foreign Trade in the government of Jean-Claude Juncker. He was subsequently appointed Deputy Prime Minister, Minister of Internal Security and Minister of Defense. In 2015, Etienne Schneider initiated the important and innovative Initiative “Luxembourg Space Ressources”, (SpaceResources.lu) , which deals with the exploration and possible exploitation of space raw materials. In 2018, he was reappointed Deputy Prime Minister and Minister of Economy, and also assumed the post of Minister of Health.
    After retiring from active politics, Etienne Schneider returned to the private sector in 2020 and has since been a member of several supervisory boards, including Arcelor Mittal, Besix, LuxTP and Jan de Nul.

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    Wolfgang Prinzenberg, Beirat
    Wolfgang Prinzenberg
    Advisory Board

    Wolfgang Prinzenberg has been working as a lawyer in commercial and corporate law as well as in extensive white-collar criminal cases for more than three decades.
    He is familiar with nearly all difficult issues related to the establishment and management of companies through his legal work representing managers in national and international criminal proceedings as well as assisting managing directors, board members and senior executives in ‘Internal Investigations’.
    Wolfgang Prinzenberg combines his advice to international companies on all compliance issues as a business mediator with consensual dispute resolution skills.
    Wolfgang Prinzenberg advises Ella on all compliance issues, which must maintain an ethical compass in a world that is becoming digitally independent, especially in the use of artificial intelligence.

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