Lexicon

Text mining is data mining specifically for written data in natural language. The text mining process involves the use of algorithms and methods to extract valuable information from unstructured or semi-structured text data, identify new patterns, confirm existing patterns, or make predictions. The insights gained can be applied in many fields, such as science, marketing, customer service or finance.

Text spinning or article spinning is a technique aimed at changing a text to make it more appealing to a specific target audience. It involves replacing words, changing sentence structures, and inserting new words. The actual content of the text remains unchanged. This is relevant, for example, when creating new texts for search engine marketing (SEM), especially for search engine optimization (SEO or search engine marketing).